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Hi Team, GEO is the new SEO, we break down what that means, how it works, and give you a practical guide to get your brand showing up in chatbot results + the AI tools you'll need. We also spoke with Framebotix’s CEO about homebuilding in the age of robotics and AI, and covered how AI agents are already starting to cut corporate jobs. Let’s dive in and stay curious, my friends.

• 📰 News and Trends.

• Amazon CEO: “AI Agents Will Cut Corporate Jobs”

• GEO Is Replacing SEO in the Age of AI

• Our Conversation with Framebotix CEO about Robotics + AI.

• 🧰 AI Tools - SE) Tools

• 🔍 SEO + GEO Optimization Plan (AI-Assisted)

• 🧠 Learning Corner - Contrary Research

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📰 AI News and Trends

• Are AI therapists more effective than human therapists?

• As Trump moves to decimate state AI laws, Governor Newsom taps the nation’s top experts for regulations

• Google’s Gemini AI family updated with stable 2.5 Pro, super-efficient 2.5 Flash-Lite

• Sam Altman says Meta tried and failed to poach OpenAI’s talent with $100M offers

• OpenAI Starts Selling ChatGPT at a Discount, Hurting Microsoft

• Families flee as data centers transform towns

🌐 Other Tech news

• The Washington Post is in talks with Substack about using its writers

• Ulta Beauty is paying its employees to create social media content about their brand.

• Musk’s xAI Burns Through $1 Billion a Month as Costs Pile Up

• Honda Unexpectedly Enters the Space Race With First Successful Rocket Launch

• WhatsApp to let users build their own AI chatbots to use in the app

Amazon CEO:

“AI Agents Will Cut Corporate Jobs”

Amazon CEO Andy Jassy says AI agents will soon replace many corporate roles, reducing the company’s white-collar workforce. In a memo released June 17, Jassy described an “agentic future” where generative AI performs routine tasks, boosting efficiency and reducing headcount and they are preparing for AI personal shoppers to become a reality.

With 1.5 million global employees, Amazon is the second-largest private U.S. employer. The company is already using AI in shopping tools like “Buy for Me” and “Recommended Size,” reaching tens of millions of users. Jassy noted over 1,000 AI tools are in development, calling current progress just the beginning.

While Amazon pushes into AI aggressively, some staff report a more intense, less creative work environment. Despite criticism, Jassy remains committed to the shift, stating AI will free workers for strategic and innovative roles—even as it ultimately shrinks corporate teams.

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Are We There Yet? IV

This is a conversation with Framebotix Robotix CEO, Yudhisthir Gauli. We explored the intersection of robotics, AI, and home construction, including how automation is transforming the way homes are built. Yudhisthir shared insights on the future of home building, how Framebotix is driving innovation, and the company’s role in accelerating housing projects worldwide.

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GEO Is Replacing SEO in the Age of AI

Generative Engine Optimization (GEO) is the new playbook as AI tools like ChatGPT and Perplexity replace Google-style search. Instead of ranking in results, brands now compete to be referenced in AI-generated answers.

• Queries are longer (23 words avg) and sessions deeper (~6 mins).

• SEO focused on keywords; GEO rewards well-structured, high-meaning content.

• Reference rates (how often AIs mention your brand) now matter more than click-throughs.

Tools like Ahrefs’ Brand Radar and Profound help brands track AI mentions and optimize accordingly. In 2025, the real question is: Will the model remember your brand?

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🧠 Learning Corner.

🔍 SEO + GEO Optimization Plan (AI-Assisted)

We’re moving beyond traditional SEO. Now, it’s about GEO (Generative Engine Optimization), optimizing your content not just for search engines, but also for AI chatbot results like ChatGPT, Gemini, and Perplexity.

This simplified guide will help you get started with GEO so you can stay ahead of the curve before it becomes mainstream. I’ve personally used several of the tools listed, some have delivered strong results, while others did not fit my goals. You may feel the same, but I encourage you to explore them and find what works for your goals.

Too long? All links and resources can be found at the bottom. Keep it simple, stay consistent, and remember, early adopters get the biggest boost.

1. Keyword + Local Intent Research

Step 1: Discover Target Keywords

• Use Surfer SEO or Scalenut to generate keywords based on your niche.

• Use Indexly to check indexing status and surface underperforming pages to focus on.

• Input your top 10 keywords into Score My GEO to analyze local vs national search intent and coverage.

Outcome: A ranked keyword list segmented by local, national, and intent.

2. Competitive + SERP Analysis

Step 2: Reverse-Engineer Competitors

• Use Ranking Raccoons to identify what’s ranking in your niche and region.

• Use NeuronWriter to analyze top 10 competitors' content structure, headings, and keyword density.

Outcome: Insights into what content and keyword strategies are working locally and globally.

3. AI Content Creation & GEO Layering

Step 3: Write Optimized Content

• Use Scalenut (Cruise Mode) or INK to generate SEO-optimized blog posts or service pages.

• Add city/state-specific modifiers from Score My GEO to titles, headings, and alt text.

Step 4: Create GEO Pages

• Use Score My GEO to:

  • Generate unique local landing pages (e.g., “AI Consulting in Los Angeles”)

  • Score each GEO page for coverage, keyword variation, and proximity relevance.

Outcome: Optimized blog + localized landing pages indexed for specific locations.

4. On-Page Optimization

Step 5: Audit and Optimize

• Use Alli AI to:

  • Fix title tags, internal links, and meta descriptions in bulk

  • Identify crawl errors and duplicate content

• Use Indexly to monitor which newly created pages are indexed by Google.

Outcome: Technical SEO and on-page quality boosted sitewide.

5. Internal Linking & Schema

Step 6: Add Internal Links + Schema

• Use NeuronWriter suggestions to add topic-linked internal links.

• Use Airops to automate schema generation (e.g., FAQ, local business, article) via script or CMS plugin.

Outcome: Improved content structure + enhanced SERP presence with rich snippets.

6. Tracking + Continuous Improvement

Step 7: Monitor Rankings

• Track keyword position and local page performance using Ranking Raccoons dashboards.

• Use Score My GEO regularly to rescore and refresh location-based pages.

Step 8: Reoptimize

• Use Surfer SEO's Audit tool every month to refresh underperforming content.

• Add FAQs, update stats, and interlink new blog posts to existing pages.

Outcome: Ongoing performance improvements and SERP growth.

📦 Resources + Tools

• Indexly Index tracking + page-level insights

• Ranking Raccoons Competitor rank and SERP analysis

• Airops Schema automation, SEO workflows

• Score My GEO Location-based page scoring and generation

• Surfer / Scalenut Keyword strategy + AI content

• NeuronWriter / INK NLP optimization and on-page content scoring

• Alli AI Technical on-page bulk SEO fixes